For companies that are looking to expand their business in Asia, China can be one of the first ones that come in mind. With a very strong economic growth since the past 30 years, the Chinese population is very active on online and digital platforms. However, it can be challenging for market entrants to reach the Chinese audience; they need to be strategic while following particular rules and regulations.
Yin Yang Marketing, the best digital marketing ambassador to China, offers consulting services to European businesses that wish to promote their products and services into China and South East Asia. If you wish your business to reach the Chinese market, here are a few steps we recommend you to follow.
- Online Media & Digital
With more than 800 million Internet users and 1,1119 million active on mobile, China embraces the online and digital revolution. It is prerequisite to forget about traditional media and offline marketing and instead focus on building strong digital marketing and ecommerce strategies.
- Flexibility matters
We all know that China is in its booming period, digitizing at breakneck speed. When entering the market, you need to act far quicker than in the West. – Make a great first impression, be tactical and follow the local branding trends. Additionally, keep in mind that new policies & regulations are added on a weekly basis. So always remind yourself to stay updated on the latest news.
- Different Platforms
Bear in mind that all western players are blocked while local platforms dominate. For instance, there is no Google but Baidu, no YouTube but Youko. no WhatsApp but Wechat and the list goes on! As a matter of fact, your marketing team must quickly master the local channels while using them strategically.
- Language barrier
Stimulating Chinese content is crucial to entice your Chinese audience. If you want key opinion leaders (KOLs) to admire your brand and products, invest time and energy on your digital message. In this purpose, we recommend you to hire a specialist that is fluent in several languages (English, Mandarin, Cantonese) and exceptional in content writing.
Are you looking for specialists that can help you grow your business in Asia? At Yin Yang Marketing [website landing page], we have a deep understanding of European, Chinese and Southeast Asian markets. Similar to the Chinese meaning of “Yin Yang”, we are able to combine different cultures, languages, communication styles and business models into a suitable digital marketing. If you are planning to reach potential clients & customers in Mainland China, Korea, and South East Asia, get in touch with our team today.